Association for Women in Sports Media
Mission Statement of AWSM
According the awsmonline.org, “the Association for Women in Sports Media has the following objectives: to serve as a positive advocate for women in sports media, through support services, networking and national visibility; to mentor and assist young women entering into sports media, through scholarships, internships and contact with experienced members; to serve as a watchdog, promoting fair portrayal of female professionals in sports media, encouraging diversity, positive workplace environments and equal access to opportunities” (awsonline.org).
AWSM is a nonprofit organization founded in 1987. The purpose of the association is to provide a network of support and advocacy for women who work in the field of sports media. This includes: sports writing, editing, broadcast and production, and public and media relations. AWSM increases diversity in sports by implementing a scholarship program for female college students in the sports media field.
Perceptions of women sideline reporters
“Eye candy.”
“Useless.”
These are some of the common phrases used in regards to female sideline reporters during sports events.
In 1972 Title IX passed a law to prevent women from being discriminated against in activities receiving federal funds:
Title IX states: “No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving federal financial assistance.”
Famous Women is sports media
(Erin Andrews)
Hosts Fox College Football for Fox Sports
Alex Flanagan
American sportscaster who works for the NFL Network as an anchor/reporter
Pam Oliver
Known for her work on the sidelines for various NBA and NFL games.
“Eye candy.”
“Useless.”
These are some of the common phrases used in regards to female sideline reporters during sports events.
In 1972 Title IX passed a law to prevent women from being discriminated against in activities receiving federal funds:
Title IX states: “No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving federal financial assistance.”
Famous Women is sports media
(Erin Andrews)
Hosts Fox College Football for Fox Sports
Alex Flanagan
American sportscaster who works for the NFL Network as an anchor/reporter
Pam Oliver
Known for her work on the sidelines for various NBA and NFL games.